The following clip from Hutch Carpenter drips with insight on how ideas can operate as social objects in the enterprise. One of the things I wrestle with on a daily basis is how to use social tools and technology to organically stimulate innovation and collaboration across the organization. It’s a tragic mistake to think that social tools in and of themselves, implemented without any real thought as to how they may naturally fit within current cultural processes, can have any real positive effect. In the post below Carpenter does a good job of showing why - when trying to implement social tools in the enterprise - it’s smart to not worry so much about the tool’s feature set and instead emphasize its ability to naturally elicit and nurture the truly valuable social object - the idea.
When I post an idea, I create the basis for finding others. That because when I post an idea, I’m making…
A call for your interest
Think about that. The act of publishing an idea is a broadcast across the organization. It’s a tentative query to see who else feels the same way. Or if not the same way, who has an interest that overlaps mine.
This is unique to ideas. Ideas are potential. They are a change from the status quo. There are others who share at least some aspect of your idea. In large, distributed organizations, where are these people?!!
Read more at bhc3.wordpress.com
This post is syndicated from my Amplify clip blog. Feel free to comment here or check the discussion at the originating page: http://mturro.amplify.com/2010/02/10/why-ideas-are-core-to-enterprise-20-via-bhc3/.
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