Looking into the future through a rearview mirror.

I love everything about this video - aesthetically it hits for me on almost every count: music, process, letterpress, booze, promotion - it’s really perfect. Beyond all that I find a special satisfaction in that it celebrates a way of working that predates the digital - a time when a font was something you held in your hands. It’s important to look back - to live for a moment or two in what was and understand it’s timelessness. Only by doing this can we ever really hope to understand where we’re going.

This post is syndicated from my Amplify clip blog. Feel free to comment here or check the discussion at the originating page: http://mturro.amplify.com/2010/01/18/looking-into-the-future-through-a-rearview-mirror/.

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