As the world kept him thinking in turns so would the blank, empty, undiluted space in the upper right corner of his unimaginative American blog. It left itself for last - as if it knew it was much too smart for him - as if the search bar that had once been there was an overture to another space in time - as if that corner meant more than it really did.
Ridiculous Condé Nast contest shows just how out of it the publisher is.
The problem with this approach is that it’s highly unlikely that there will be one singular idea that does anything to help old growth media dig itself out of the swamp it’s mired in.
Outfits like Conde Nast need to stop looking for magic bullets and savior tablets and start doing the hard work it’s going to take to actually respond to the quickening pace of change.
Rather than running useless and wasteful lotteries to find AN idea the company should be cultivating an organizational ecology of collaboration and innovation that spawns thousands of ideas.
Condé Nast, which took some tough hits in 2009 (along with most other magazine publishers), is now trying to raise employee morale — and trying to find its golden goose — by offering $10,000 every quarter to the staff member who comes up with the best idea for improving the company, The New York Observer reports. We’d suggest that $40K a year could pay for an outside consultant, but that’s so 2009. Read more at www.mediabistro.com
This post is syndicated from my Amplify clip blog. Feel free to comment here or check the discussion at the originating page: http://mturro.amplify.com/2010/01/13/ridiculous-conde-nast-contest-shows-just-how-out-of-it-the-publisher-is/.
Listening To
- Railroad Earth – Warhead Boogie
- Keller Williams – Freeker by the Speaker
- Dave Stein Bubhub – For Those Who Wonder Why
- Ass Ponys – Untitled Track
- Ape House – Tired Of Style
- Glen Hansard & Markéta Irglová – Leave
- Louis Armstrong – Hold That Tiger
- Phish – NICU
- KISS – Detroit Rock City (Live Alive II Version)
- Steve Earle – Days Aren't Long Enough
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