As the world kept him thinking in turns so would the blank, empty, undiluted space in the upper right corner of his unimaginative American blog. It left itself for last - as if it knew it was much too smart for him - as if the search bar that had once been there was an overture to another space in time - as if that corner meant more than it really did.
Forget about the transition from print to digital – the real switch is from bound to unbound.
This post was originally going to be a lot longer. It was going to be a philosophical, abstract, quasi academic screed on the differences between bound and unbound media. I shit-canned that post.
This post, the one you are now reading, is going to be short and sweet and to the point.
If you publish a print magazine and the first word that comes into your head when thinking about the Internet is “digital” – you will very likely fail.
That’s it.
If you want to know more about my thoughts (which are still developing, btw) on the differences between bound and unbound media – and why thinking about the major shift in publishing technology we are living through as simply a change in substrate is the deadliest thing a publisher could do – drop a comment and we can get into it.
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