Comments on: The Death of Display: Thoughts on “Why Advertising Is Failing On The Internet” http://mturro.com/2009/03/22/the-death-of-display-thoughts-on-why-advertising-is-failing-on-the-internet/ print | culture | digital | media Thu, 12 Nov 2009 18:11:03 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: The Death Of ‘The Death Of’ « Goodway Blog http://mturro.com/2009/03/22/the-death-of-display-thoughts-on-why-advertising-is-failing-on-the-internet/comment-page-1/#comment-491 The Death Of ‘The Death Of’ « Goodway Blog Thu, 12 Nov 2009 18:11:03 +0000 http://mturro.com/?p=1492#comment-491 [...] display advertising is dying, dead, or died a long time ago.  Search is dead, too.  Even SEO is dead, which I guess makes [...] [...] display advertising is dying, dead, or died a long time ago.  Search is dead, too.  Even SEO is dead, which I guess makes [...]

]]> By: Clint http://mturro.com/2009/03/22/the-death-of-display-thoughts-on-why-advertising-is-failing-on-the-internet/comment-page-1/#comment-493 Clint Tue, 30 Jun 2009 03:16:07 +0000 http://mturro.com/?p=1492#comment-493 Excellent commentary. I think it's important to note, as you did here, that Clemons isn't saying ads will disappear or not be profitable at all, only that their influence will be permanently diminished.<br><br>I think Clemons makes a couple excellent points in his article.<br><br>It's clearly true that we don't want/trust advertising -- we never have. Ads exist to persuade us, not to provide us with helpful information.<br><br>The crucial characteristic of the Internet is that it makes it so we don't have to see ads. We're active users and we have access to superior information in the form of consumer-generated reviews.<br><br>I wrote a longer response to Clemons here:<br><a href="http://www.whyweworry.com/blog/2009/06/29/why-advertising-will-fail-on-the-internet/" rel="nofollow">http://www.whyweworry.com/blog/2009/06/29/why-a...</a> Excellent commentary. I think it's important to note, as you did here, that Clemons isn't saying ads will disappear or not be profitable at all, only that their influence will be permanently diminished.

I think Clemons makes a couple excellent points in his article.

It's clearly true that we don't want/trust advertising — we never have. Ads exist to persuade us, not to provide us with helpful information.

The crucial characteristic of the Internet is that it makes it so we don't have to see ads. We're active users and we have access to superior information in the form of consumer-generated reviews.

I wrote a longer response to Clemons here:
http://www.whyweworry.com/blog/2009/06/29/why-a...

]]> By: Clint http://mturro.com/2009/03/22/the-death-of-display-thoughts-on-why-advertising-is-failing-on-the-internet/comment-page-1/#comment-482 Clint Mon, 29 Jun 2009 23:16:07 +0000 http://mturro.com/?p=1492#comment-482 Excellent commentary. I think it's important to note, as you did here, that Clemons isn't saying ads will disappear or not be profitable at all, only that their influence will be permanently diminished.<br><br>I think Clemons makes a couple excellent points in his article.<br><br>It's clearly true that we don't want/trust advertising -- we never have. Ads exist to persuade us, not to provide us with helpful information.<br><br>The crucial characteristic of the Internet is that it makes it so we don't have to see ads. We're active users and we have access to superior information in the form of consumer-generated reviews.<br><br>I wrote a longer response to Clemons here:<br><a href="http://www.whyweworry.com/blog/2009/06/29/why-advertising-will-fail-on-the-internet/" rel="nofollow">http://www.whyweworry.com/blog/2009/06/29/why-a...</a> Excellent commentary. I think it's important to note, as you did here, that Clemons isn't saying ads will disappear or not be profitable at all, only that their influence will be permanently diminished.

I think Clemons makes a couple excellent points in his article.

It's clearly true that we don't want/trust advertising — we never have. Ads exist to persuade us, not to provide us with helpful information.

The crucial characteristic of the Internet is that it makes it so we don't have to see ads. We're active users and we have access to superior information in the form of consumer-generated reviews.

I wrote a longer response to Clemons here:
http://www.whyweworry.com/blog/2009/06/29/why-a...

]]> By: mturro http://mturro.com/2009/03/22/the-death-of-display-thoughts-on-why-advertising-is-failing-on-the-internet/comment-page-1/#comment-478 mturro Fri, 15 May 2009 19:23:42 +0000 http://mturro.com/?p=1492#comment-478 Thanks, Paul - I appreciate the feedback, Thanks, Paul – I appreciate the feedback,

]]> By: Paul Mabray http://mturro.com/2009/03/22/the-death-of-display-thoughts-on-why-advertising-is-failing-on-the-internet/comment-page-1/#comment-477 Paul Mabray Fri, 15 May 2009 07:50:47 +0000 http://mturro.com/?p=1492#comment-477 Great article and great blog. Catching up on previous posts. Great article and great blog. Catching up on previous posts.

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