http://mturro.com/2009/01/05/clear-magazine-prints-a-paperless-magazine-and-i-missed-it/ print | culture | digital | media Sat, 13 Nov 2010 15:49:18 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://mturro.com/2009/01/05/clear-magazine-prints-a-paperless-magazine-and-i-missed-it/comment-page-1/#comment-496 Marcus Tue, 06 Jan 2009 20:19:41 +0000 http://mturro.bluepear.org/?p=1223#comment-496 Cool stuff... would really love to know the costs, though, like Esquire disclosed. Not to be negative - but simply to see how close to feasible it is for a magazine. This stuff's been out for a while, though - I considered doing some flyers in it years ago. I'm sure the cost has moved down. Cool stuff… would really love to know the costs, though, like Esquire disclosed. Not to be negative – but simply to see how close to feasible it is for a magazine. This stuff's been out for a while, though – I considered doing some flyers in it years ago. I'm sure the cost has moved down.

]]> http://mturro.com/2009/01/05/clear-magazine-prints-a-paperless-magazine-and-i-missed-it/comment-page-1/#comment-497 mturro Tue, 06 Jan 2009 20:02:14 +0000 http://mturro.bluepear.org/?p=1223#comment-497 I had a notion of synthetic paper - but I thought it was really a specialty<br>kind of thing - not really an offset, magazine kind of thing. Since it runs<br>roughly half the weight of paper I'd imagine that the postal cost savings<br>would be fairly significant - not sure if that would be enough to offset any<br>potential production cost increase though. Interesting nonetheless -<br>anything that enhances the industry's green rep can't hurt. I had a notion of synthetic paper – but I thought it was really a specialty
kind of thing – not really an offset, magazine kind of thing. Since it runs
roughly half the weight of paper I'd imagine that the postal cost savings
would be fairly significant – not sure if that would be enough to offset any
potential production cost increase though. Interesting nonetheless -
anything that enhances the industry's green rep can't hurt.

]]> http://mturro.com/2009/01/05/clear-magazine-prints-a-paperless-magazine-and-i-missed-it/comment-page-1/#comment-435 Marcus Tue, 06 Jan 2009 15:19:41 +0000 http://mturro.bluepear.org/?p=1223#comment-435 Cool stuff... would really love to know the costs, though, like Esquire disclosed. Not to be negative - but simply to see how close to feasible it is for a magazine. This stuff's been out for a while, though - I considered doing some flyers in it years ago. I'm sure the cost has moved down. Cool stuff… would really love to know the costs, though, like Esquire disclosed. Not to be negative – but simply to see how close to feasible it is for a magazine. This stuff's been out for a while, though – I considered doing some flyers in it years ago. I'm sure the cost has moved down.

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