Comments on: Full-feed RSS is a jewel that media companies refuse to explore http://mturro.com/2008/11/20/full-feed-rss-is-a-jewel-that-media-companies-refuse-to-explore/ print | culture | digital | media Thu, 12 Nov 2009 18:11:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: mturro http://mturro.com/2008/11/20/full-feed-rss-is-a-jewel-that-media-companies-refuse-to-explore/comment-page-1/#comment-523 mturro Sat, 22 Nov 2008 18:16:22 +0000 http://mturro.bluepear.org/?p=1128#comment-523 Delete<br><br>Sent via mobile (so please excuse the brevity and any typos) Delete

Sent via mobile (so please excuse the brevity and any typos)

]]> By: mturro http://mturro.com/2008/11/20/full-feed-rss-is-a-jewel-that-media-companies-refuse-to-explore/comment-page-1/#comment-360 mturro Sat, 22 Nov 2008 13:16:22 +0000 http://mturro.bluepear.org/?p=1128#comment-360 Delete<br><br>Sent via mobile (so please excuse the brevity and any typos) Delete

Sent via mobile (so please excuse the brevity and any typos)

]]> By: games http://mturro.com/2008/11/20/full-feed-rss-is-a-jewel-that-media-companies-refuse-to-explore/comment-page-1/#comment-359 games Sat, 22 Nov 2008 00:41:23 +0000 http://mturro.bluepear.org/?p=1128#comment-359 This article I so true, keep on writing like this, enjoyment to read :) 762 This article I so true, keep on writing like this, enjoyment to read :) 762

]]> By: mturro http://mturro.com/2008/11/20/full-feed-rss-is-a-jewel-that-media-companies-refuse-to-explore/comment-page-1/#comment-349 mturro Thu, 20 Nov 2008 21:28:23 +0000 http://mturro.bluepear.org/?p=1128#comment-349 As far as monetizing RSS is concerned, the best way now is to just include advertising in the feed. Most feeds that do this insert a banner at the end of the story - InfoWorld throws a display ad in the copy after the first paragraph or so - like a fractional in a magazine. Not sure of what the numbers look like for that kind of thing, but my bet would be that it beats the partial feed hands down.<br><br>And the trick to handling a lot of feeds is to skim quick (keyboard shortcuts are imperative) - hit the feed from multiple points (I use my iPhone and a nifty app by the name of Byline to keep current). Also - I have no problem hitting "mark all as read" and starting fresh after a vacation or unplugged weekend - the really important stuff you'll find always makes it's way to you. As far as monetizing RSS is concerned, the best way now is to just include advertising in the feed. Most feeds that do this insert a banner at the end of the story – InfoWorld throws a display ad in the copy after the first paragraph or so – like a fractional in a magazine. Not sure of what the numbers look like for that kind of thing, but my bet would be that it beats the partial feed hands down.

And the trick to handling a lot of feeds is to skim quick (keyboard shortcuts are imperative) – hit the feed from multiple points (I use my iPhone and a nifty app by the name of Byline to keep current). Also – I have no problem hitting “mark all as read” and starting fresh after a vacation or unplugged weekend – the really important stuff you'll find always makes it's way to you.

]]> By: Marcus http://mturro.com/2008/11/20/full-feed-rss-is-a-jewel-that-media-companies-refuse-to-explore/comment-page-1/#comment-348 Marcus Thu, 20 Nov 2008 21:06:49 +0000 http://mturro.bluepear.org/?p=1128#comment-348 I agree - and think usage will only grow in this arena. Any thoughts on how publishers can best monetize it? (Impressed you can handle 577 --- once I get behind 300, it gets kind of ugly.) I agree – and think usage will only grow in this arena. Any thoughts on how publishers can best monetize it? (Impressed you can handle 577 — once I get behind 300, it gets kind of ugly.)

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