Full-feed RSS is a jewel that media companies refuse to explore

Let me add this item to the short list of things I’ll say amen to. I’m a voracious RSS consumer – my reading list stands at 577 feeds as I write this – and nothing chaps my ass more than having to click out of my reader and over to a the actual site to read a full item – especially if I’m reading feeds on my phone. Granted, it is kind of nice to get a whiff of the originating sites design and original context, but more often than not I’ll just skip over partial feeds – unless they are so intriguing that I just HAVE to jump. When I’m in flow – scan – read – mode I just want ingest and progress – not jump. Jumping is for browsing – for when I’m looking for new feeds – full feeds.