Perhaps it should be something profound, something about the state of the world. Or maybe it should be powerful and force change upon the things that until now have refused to change. But then again, it could be artistically elusive, unknowable and enigmatic. It most definitely should not be politically correct, racially offensive, sexually insensitive, blatantly ignorant, uncommonly dull, commonly cited, overly passionate, stubbornly patriotic, rebelliously unpatriotic, subversively intoned, incredibly weird, posthumously posted, wickedly perverse, deliciously sinful, poetically obtuse, paradoxically inclined, politely discouraged, simply constructed, dreadfully over-thought, hideously deformed, drastically unfair, lovingly smothered, universally feared, romantically linked, proudly trumpeted, sparingly used, or incredibly emotive. It just needs to be.